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Cautious / Lower Risk Investor
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If you are a cautious investor, it is likely that, when investing your money you look for the security that your investment’s value won’t go up and down a lot.
Other people with this attitude to risk often share the following common traits
You accept that the value of your investment isn’t guaranteed and might go down as well as up.
You’re comfortable with some of your money being invested in shares, but not all of it, and some of it may be outside the UK.
You accept that it’s possible you may lose some of what you invested for the prospect of better growth.
You’ll probably want to spread your money across different types of investments, which should help to reduce the risk by balancing out one type of risk against another.
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 Prudential Defensive

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Defensive / Lower risk investment funds tend to have a mix of investment types or just fixed interest securities. Our Prudential Cautious Fund is ideal for investers looking for a low / cautious risk investment.
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Balanced / Medium Risk Investor
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If you’ve got a balanced attitude to risk, it’s likely that you already have an interest in investing and are comfortable with the ups and downs of the stock market.
Other people with this attitude to risk often share a number of common traits:
- You’re happy to put a significant proportion of your money in shares or other longer-term investment types.
- You accept that there’s a risk of losing your money, but this is balanced with the prospect of greater growth.
- You might have an interest in and knowledge of the stock market.
- You understand the general risks involved with investing.
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 Prudential Balanced

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Medium risk funds take risks to provide greater returns. They tend to contain higher risk fixed interest investments, shares and commercial property. These may be outside the UK. Our Prudential Balanced Fund is ideal for investers looking for a medium / balanced risk investment.
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Adventurous / Higher Risk Investor
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If you’re prepared to take high risk, it’s likely that you’re an experienced and knowledgeable investor, whose primary aim is to achieve the highest possible returns on your money, while accepting that this means taking substantial risks.
Other people with this attitude to risk often share a number of common traits:
- You’re happy to invest in funds in specialist areas or new markets, or both
- You’re looking for high returns on your money, and you’re willing to take substantial levels of risk to achieve it
- You accept that there’s a real risk of losing your money, but this is balanced with the prospect of greater growth
- You’re attracted to new markets with substantial risk, or enjoy trying new types of investment
- You accept that the value of your investment can fluctuate rapidly and by a large amount.
- You’re experienced in investing in the stock market, and probably already manage a range of your own investments
- You understand the risks posed to your money when investing, particularly that your investment is very likely to regularly go up and down in value.
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 Prudential Adventurous


 Ethical Junior ISA


 Shariah Junior ISA
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Adventurous funds tend to be in specialised areas or in one or more countries outside the UK. Our Prudential Adventurous, Ethical & Sharia Funds are ideal for investers looking for a more adventurous / higher risk investment.
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